Who We Are
We are COLORS, a trusted supplier and a committed partner. We provide customers with innovative and reliable lighting solutions in collaborative manner. Founded in 2008 and based in Shenzhen, we have 16 years of accumulation, and are always full of passion and ideas to innovate and self-improve. To us, light is culture. We have been and will be always committed to craving lights in good quality and well-thought design, in the hope of providing the best to customers.
What We Do
We transform space with lights, and are always on the way to becoming a leader in lighting innovation and manufacturing. We have a keen focus on LED strip, neon flex, profile and linear luminaire. For products, we pay attention to details. Some are not only technically sound but also artistically designed, earning us German RED DOT, IF, IDEA, GOLDEN PIN etc. For customers, good quality is our principle, their satisfaction is guideline.
CORPORATE CULTURE
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  • • Mission
    Integrates light with space perfectly through innovative technology and design.
    • Values
    Customer foremost │ Striving-oriented │ Trust makes everything simple │ Change is the only constant.
    • Vision
    Becomes a worldly-influential innovative lighting enterprise.
    • Brand Concept
    Concentration │ Profession │Perfection │ Iteration │ Innovation.
    • Brand Positioning
    COLORS, a comprehensive linear lighting solution provider.
    • Product Concept
    Modular Design │ Professional Optics │ Smart Connectivity │ Free Application │ Flexible Customization │ One-stop Matching.
    About Colors
    Sixteen-year History
    Becomes a leading enterprise enterprise in the segmented domain with 16-year accumulation.
    Group Company
    Headquartered in Shenzhen, and more branches layout in the Yangzhou and Jiangmen.
    Production Base
    2 self-established factories in Yangzhou and Jiangmen, covering an area of 45,000m². Featured in stable high-quality, strong production capacity and quick delivery.
    Product System
    The full product system includes led strips, neon strips, linear lights, track lights and downlights. Proficient in providing comprehensive lighting solution for residential, office,commercial scenes etc.
    Certification System
    Qualified for ISO9001 Quality System Certification, ISO14001 Environmental System Certification and product certifications inclusive of CE, UL and CCC etc.
    Independent R&D
    Sticks to independent R&D and intellectual property management. Qualified for the title of National High-tech Enterprise, and repeatedly gained international design awards inclusive of IF, IDEA, RED DOT and GOLDEN PIN etc.
    International Brand
    Registered trademarks in 30 countries and regions worldwide and carried out more than 20 promotional tours throughout the year. Brand partners are worldwide distributed.
    Global Market
    Products are exported to over 100 countries and regions worldwide. Dominates the European market and cooperates with many major well-known brands.
    GLOBAL LAYOUT

    In 2015, COLORS began to establish cooperation mechanism for overseas channels.

    Headquartered in Shenzhen, built up a sound brand distributor system and established in Belarus apart from those in Yangzhou and Jiangmen. So far, it has registered trademarks in 30 countries and regions worldwide. It carried out over 20 global promotional tours throughout the year with brand partners distributed worldwide. Products are exported to over 100 countries and regions inclusive of Southeast Asia, North America, Latin America, Africa, Australia, Middle East, Europe, etc. Besides, it dominates the European market and cooperates with many major well-known brands.

    Award
    COLORS strives to R&D in product and technology. So far, it has gained 3 invention patents and nearly 100 utility model patents and appearance patents.
    CORPORATE CULTURE
    2008
    Registration
    YANGZHOU HUACAI OPTO CO., LTD was registered in Zhongshan.
    2009
    Public Debut
    Debuted in Guangzhou Guangya Exhibition and HongKong Lighting Exhibition.
    2010
    Booming growth
    Founded YANGZHOU HUACAI OPTO CO., LTD in Shenzhen; Gained worldwide major product certifications.
    2011
    Framework Formation
    Qualified for ISO9001 Quality System and ISO14000 Environmental System Certifications; Focused product at flexible LED strip.
    2012
    Brand Foundation
    COLORS brand got registered; The scale of production expanded.
    2013
    Corporate Expansion
    Established Yangzhou production base; Obtained the title of National High-tech Enterprise.
    2015
    Market Expansion/ Channel Constructions
    Rapid growth in European market; In-depth construction of overseas channel cooperation mechanism;Built up sound brand distributor system.
    2017
    Global Layout
    Upgraded brand positioning to LED Linear Lighting Solution Provider; Won 2016 German IF, 2017 Golden Pin and IDEA design awards; Number of product patents exceeded 50;Products debuted in over 90 countries and regions.
    2018
    Tenth Anniversary
    Re-defined Shenzhen headquarter as Marketing and R&D center; Production base moved to Yangzhou; Launched LLS-C series, ushered in professional linear lighting era.
    2019
    Manufacturing Upgrade
    Completely upgraded and modernized production center; Yangzhou 2nd factory put into operation.
    2020
    Wild Ride
    Completed Lighting Experience Hall in Shenzhen; Established factory in Foshan; Signed 20 international brand distributors; Ushered in cooperation with international well-known companies.
    2021
    Strategic Adjustment
    Constructed E-commerce Platform; NNR25 won 2021 German RED DOT and GOLDEN PIN design awards.