Who We Are
We are COLORS, a trusted supplier and a committed partner. We provide customers with innovative and reliable lighting solutions in collaborative manner. Founded in 2008 and based in Shenzhen, we have 15 years of accumulation, and are always full of passion and ideas to innovate and self-improve. To us, light is culture. We have been and will be always committed to craving lights in good quality and well-thought design, in the hope of providing the best to customers.
What We Do
We transform space with lights, and are always on the way to becoming a leader in lighting innovation and manufacturing. We have a keen focus on LED strip, neon flex, profile and linear luminaire. For products, we pay attention to details. Some are not only technically sound but also artistically designed, earning us German RED DOT, IF, IDEA, GOLDEN PIN etc. For customers, good quality is our principle, their satisfaction is guideline.
Fifteen-year History
Becomes leading enterprise in the segmented domain with 15-year accumulation.
Group Company
Headquartered in Shenzhen with branches set up in Europe and the US, and more branches layout in the Yangtze River Delta and the Pearl River Delta.
Production Base
Established industrial parks in Jiangsu and Yangzhou, and factories in Foshan and Jiangmen. Featured in stable high quality, strong production capacity and quick delivery.
Product System
Product portfolio includes LED encapsulation, silicone neon strip, linear lighting system and standard luminaire, capable of providing comprehensive lighting solutions forresidential, office, commercial scenarios etc.
Certification System
Qualified for ISO9001 Quality System Certification, ISO14001 Environmental System Certification and product certifications inclusive of CE, UL and CCC etc.
Independent R&D
Sticks to independent R&D and intellectual property management. Qualified for the title of National High-tech Enterprise, and repeatedly gained international design awards inclusive of IF, IDEA, RED DOT and GOLDEN PIN etc.
International Brand
Registered trademarks in 30 countries and regions worldwide and carried out more than 20 promotional tours throughout the year. Brand partners are worldwide distributed.
Global Market
Products are exported to over 90 countries and regions worldwide. Dominates the European market and cooperates with many major well-known brands.
CORPORATE CULTURE
• Mission
Integrates light with space perfectly through innovative technology and design.
• Values
Customer foremost │ Striving-oriented │ Trust makes everything simple │ Change is the only constant.
• Vision
Becomes a worldly-influential innovative lighting enterprise.
• Brand Concept
Concentration │ Profession │Perfection │ Iteration │ Innovation.
• Brand Positioning
COLORS, a comprehensive linear lighting solution provider.
• Product Concept
Modular Design │ Professional Optics │ Smart Connectivity │ Free Application │ Flexible Customization │ One-stop Matching.
CORPORATE CULTURE
2008
Registration
YANGZHOU HUACAI OPTO CO., LTD was registered in Zhongshan.
2012
Brand Foundation
COLORS brand got registered; The scale of production expanded.
2017
Global Layout
Upgraded brand positioning to LED Linear Lighting Solution Provider; Won 2016 German IF, 2017 Golden Pin and IDEA design awards; Number of product patents exceeded 50;Products debuted in over 90 countries and regions.
2020
Wild Ride
Completed Lighting Experience Hall in Shenzhen; Established factory in Foshan; Signed 20 international brand distributors; Ushered in cooperation with international well-known companies.
GLOBAL LAYOUT
In 2015, COLORS began to establish cooperation mechanism for overseas channels.
Headquartered in Shenzhen, it set up branch office in the US, built up a sound brand distributor system and established factory in Belarus apart from those in Yangzhou and Foshan. So far, it has registered trademarks in 25 countries and regions worldwide. It carried out over 20 global promotional tours throughout the year with brand partners distributed worldwide. Products are exported to over 90 countries and regions inclusive of Southeast Asia, North America, Latin America, Africa, Australia, Middle East, Europe, etc.
Besides, it dominates the European market and cooperates with many major well-known brands.
Manufacturing
COLORS has two directly-operated production bases in Yangzhou covering an area of 25,000 square meters and 300 staffs. The production bases contain over 30 hi-speed automatic encapsulation lines, 15 automatic SMT and applied welding lines, 5 automatic extrusion lines and 6 automatic luminaire production lines, characterizing a complete production process for LED strip inclusive of LED encapsulation, hi-speed SMT, automatic welding and full series of water resistance with average monthly
production capacity of LED strips reaching up to 1.5 million meters. Besides, COLORS modernized manufacturing factory to achieve a complete production process for linear luminaire inclusive of precision machining, automatic assembly, color spraying and free customization with average monthly production capacity reaching up to 120, 000 strips in order to assure customers of high-quality, super cost-effective products and rapid delivery.
Laboratory & Inspection
Laboratory of COLORS, covering an area of 460 square meters, was outfitted with 48 sets of equipment which was distributed as per safety zone, EMC zone, photoelectric zone, IP water resistance zone, aging zone and product reliability zone. Inspection covers products inclusive of LED strip, neon strip, linear luminaire, power supply and related accessories, with inspection standard ranging from safety, EMC, performance to product reliability. Testing reports can be tracked all the way from product design evaluation period to type approval period to guarantee quality of products.
Patent
COLORS strives to R&D in product and technology. So far, it has gained 3 invention patents and nearly 100 utility model patents and appearance patents.
CERTIFICATION SYSTEM
Certification
COLORS has won the title of National High-tech Enterprise in 2016, and was qualified for ISO9001 Quality System and ISO14001 Environmental System Certifications. All products have passed tests of third-party authoritative laboratory institutions and have obtained multiple quality certifications inclusive of CQC, CE, REACH, ROHS, UL, ETL, SAA, TUV, LM-80 etc. required by various countries and regions.
Award
COLORS sticks to independent R&D and constant innovation and has gained multiple
international design awards inclusive of IF, IDEA, RED DOT, GOLDEN PIN etc.
international design awards inclusive of IF, IDEA, RED DOT, GOLDEN PIN etc.
Marketing Activities
For more customers engaging in to directly experience the high efficiency and convenience of linear lighting, COLORS has been ready to go abroad and participate in exhibitions, forums and the like providing diversified services for customers.
Exhibitions & Fairs
COLORS carried out over 20 global exhibition tours per year. It built up brand booths with linear lighting and the space well-integrated in the hope of displaying its quality products, creative designs and comprehensive linear lighting solutions to customers worldwide. The brand booths are expected to be epitomes indicating COLORS of its proficiency in providing premium lighting solutions and supporting services.
Industry
As building style is evolving to be Bauhaus-oriented, luminaire is required to iterate and upgrade to satisfy
Regional Roadshow
"Customers-centered" is a solid faith of COLORS. We attach great importance to customers' demands
Brand Building
For customers' deeper insight into COLORS and its products, we provide promotional materials inclusive
VR showroom
COLORS headquarter showroom has upgraded to include linear luminaire showroom on 3rd floor and linear light source showroom on 4th floor. The showroom will take you through our one-stop solution, featured products display, installation methods, package logic, selling logic and supporting components, etc. Enter VR showroom to have a close-up view.
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