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Who We Are
We are COLORS, a trusted supplier and a committed partner. We provide customers with innovative and reliable lighting solutions in collaborative manner. Founded in 2008 and based in Shenzhen, we have 17 years of accumulation, and are always full of passion and ideas to innovate and self-improve. To us, light is culture. We have been and will be always committed to craving lights in good quality and well-thought design, in the hope of providing the best to customers.
What We Do
We transform space with lights, and are always on the way to becoming a leader in lighting innovation and manufacturing. We have a keen focus on LED strip, neon flex, profile and linear luminaire. For products, we pay attention to details. Some are not only technically sound but also artistically designed, earning us German RED DOT, IF, IDEA, GOLDEN PIN etc. For customers, good quality is our principle, their satisfaction is guideline.
CORPORATE CULTURE
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    • • Mission
    Creating an ideal ambient environment for the world.
    • Values
    Customer foremost │ Striving-oriented │ Trust makes everything simple │ Change is the only constant.
    • Vision
    Becomes a worldly-influential innovative lighting enterprise.
    • Brand Concept
    Concentration │ Profession │Perfection │ Iteration │ Innovation.
    • Brand Positioning
    COLORS, a comprehensive linear lighting solution provider.
    • Product Concept
    Modular Design │ Professional Optics │ Smart Connectivity │ Free Application │ Flexible Customization │ One-stop Matching.
    About Colors
    Seventeen-year History
    Becomes a leading enterprise enterprise in the segmented domain with 17-year accumulation.
    Group Company
    Headquartered in Shenzhen, and more branches layout in the Yangzhou and Jiangmen.
    Production Base
    2 self-established factories in Yangzhou and Jiangmen, covering an area of 45,000m². Featured in stable high-quality, strong production capacity and quick delivery.
    Product System
    The full product system includes led strips, neon strips, linear lights, track lights and downlights. Proficient in providing comprehensive lighting solution for residential, office,commercial scenes etc.
    Certification System
    Qualified for ISO9001 Quality System Certification, ISO14001 Environmental System Certification and product certifications inclusive of CE, UL and CCC etc.
    Independent R&D
    Sticks to independent R&D and intellectual property management. Qualified for the title of National High-tech Enterprise, and repeatedly gained international design awards inclusive of IF, IDEA, RED DOT and GOLDEN PIN etc.
    International Brand
    Registered trademarks in 30 countries and regions worldwide and carried out more than 20 promotional tours throughout the year. Brand partners are worldwide distributed.
    Global Market
    Products are exported to over 100 countries and regions worldwide. Dominates the European market and cooperates with many major well-known brands.
    GLOBAL LAYOUT

    In 2015, COLORS began to establish cooperation mechanism for overseas channels.

    Headquartered in Shenzhen, built up a sound brand distributor system and established in Belarus apart from those in Yangzhou and Jiangmen. So far, it has registered trademarks in 30 countries and regions worldwide. It carried out over 20 global promotional tours throughout the year with brand partners distributed worldwide. Products are exported to over 100 countries and regions inclusive of Southeast Asia, North America, Latin America, Africa, Australia, Middle East, Europe, etc. Besides, it dominates the European market and cooperates with many major well-known brands.

    Award
    COLORS strives to R&D in product and technology. So far, it has gained 3 invention patents and nearly 100 utility model patents and appearance patents.
    CORPORATE CULTURE
    2008
    RETURN TO CHINA TO START A BUSINESS

    Starting from the ancient town of lights, Zhongshan Huacai

    Photoelectric was established

    From a small workshop of 2-3 people, it grew to 50 people

    Three moves a year to keep up with rapid growth

    2010
    RELOCATION TO SHENZHEN
    The window period of rapid development of the industry, in order to pursue high-quality development in the future Moved to Shenzhen in February, participated in Hong Kong Lighting Exhibition for the first time, Guangzhou light Asia Exhibition Customer on-site transaction
    2012
    BRAND BIRTH
    Through the survival period of the company, the initial completion of the company’s organizational structure Expand international business, COLORS brand was born Remove invalid products from the shelves, focus on the power Flexible light strip
    2014
    YANZHOU HUACAI ESTABLISHMENT
    The company’s performance that year exceeded 100 million Yangzhou Huacai optical production base built Introduces profile product line, positioning line lighting leader
    2016
    MANAGEMENT UPGRADE
    Introduce new production lines, expand the scale, some products transferred to Yangzhou production Shenzhen sales center moved from Shiyan to Nanshan Science and Technology Park to set up a domestic sales team Introduce external consulting institutions to improve the management level of the company
    2018
    TEN-YEAR ACCUMULATION
    The tenth anniversary of the establishment of the company, to update the corporate culture and external image Establish a brand distributor system at home and abroad Shenzhen headquarters moved to Seven Star Smart City, research and development of new neon products
    2020
    STEADY PERFORMANCE
    The spread of COVID-19 has changed the way we communicate with customers Remote video, maintain stable performance Innovative products won international awards
    2022
    RAPID DEVELOPMENT
    In the three years of COVID-19, the company's performance grew by 50% Establish an e-commerce platform and try to operate a new model Establish internal partner system to help long-term development
    2023
    RE LAYOUT
    Build core competitiveness around the Customization, In small quantities and Fast delivery Shenzhen headquarters moved to Skyworth office building and set up domestic business division Jiangmen production base was established to help the development of commercial lighting products Yangzhou new factory started construction, topping out at the end of the year
    Laboratory & Inspection
    Laboratory of COLORS, covering an area of 460 square meters, was outfitted with 48 sets of equipment which was distributed as per safety zone, EMC zone, photoelectric zone, IP water resistance zone, aging zone and product reliability zone. Inspection covers products inclusive of LED strip, neon strip, linear luminaire, power supply and related accessories, with inspection standard ranging from safety, EMC, performance to product reliability. Testing reports can be tracked all the way from product design evaluation period to type approval period to guarantee quality of products.
    Manufacturing
    COLORS has 2 directly-operated production bases in Yangzhou and Jiangmen covering an area of 45,000 square meters and 600+ staffs. The production bases contain over 30 hi-speed automatic encapsulation lines, 15 automatic SMD and applied welding lines, 5 automatic extrusion lines and 6 automatic luminaire production lines, characterizing a complete production process for LED strip inclusive of LED encapsulation, hi-speed SMT, automatic welding and full series of water resistance with average monthly production capacity of LED strips reaching up to 1.5 million meters.Besides,
    COLORS modernized manufacturing factory to achieve a complete production process for linear luminaire inclusive of precision machining, automatic assembly, color spraying and free customization with average monthly production capacity reaching up to 120, 000 strips in order to assure customers of high-quality, supe-cost-effective products and rapid delivery.
    Patent
    COLORS strives to R&D in product and technology. So far, it has gained 3 invention patents and nearly 100 utility model patents and appearance patents.
    CERTIFICATION SYSTEM
    Certification
    COLORS has won the title of National High-tech Enterprise in 2016, and was qualified for ISO9001 Quality System and ISO14001 Environmental System Certifications. All products have passed tests of third-party authoritative laboratory institutions and have obtained multiple quality certifications inclusive of CQC, CE, REACH, ROHS, UL, ETL, SAA, TUV, LM-80 etc. required by various countries and regions.
    Marketing Activities
    For more customers engaging in to directly experience the high efficiency and convenience of linear lighting, COLORS has been ready to go abroad and participate in exhibitions, forums and the like providing diversified services for customers.
    Exhibitions & Fairs
    COLORS carried out over 20 global exhibition tours per year. It built up brand booths with linear lighting and the space well-integrated in the hope of displaying its quality products, creative designs and comprehensive linear lighting solutions to customers worldwide. The brand booths are expected to be epitomes indicating COLORS of its proficiency in providing premium lighting solutions and supporting services.
    Industry
    As building style is evolving to be Bauhaus-oriented, luminaire is required to iterate and upgrade to satisfy
    Regional Roadshow
    "Customers-centered" is a solid faith of COLORS. We attach great importance to customers' demands
    Brand Building
    For customers' deeper insight into COLORS and its products, we provide promotional materials inclusive
    VR showroom
    COLORS headquarter showroom has upgraded to include linear luminaire showroom on 3rd floor and linear light source showroom on 4th floor. The showroom will take you through our one-stop solution, featured products display, installation methods, package logic, selling logic and supporting components, etc. Enter VR showroom to have a close-up view.

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