COLORS' Price Strategy in 2026
Dear Valued Partner,
Thank you for your longstanding trust and support for COLORS. We deeply value our partnership with you and remain committed to enhancing product value and service quality to achieve long-term mutual success.
This letter is to inform you of an important upgrade in our collaboration: Starting January 1, 2026, COLORS will implement a new quotation strategy.
1. Core objective of the pricing revision
The aim is to establish a more transparent pricing logic, ensuring prices more accurately reflect each product's technological content, market positioning, and value proposition. This will sustain continuous innovation across all product lines and guarantee stable quality assurance.
2. Context of the change
As you are aware, global supply chains currently face significant challenges. Costs of raw materials — particularly copper, aluminum, and semiconductors - together with operating expenses, have risen steadily. Until now, COLORS Lighting has absorbed these pressures internally in order to maintain high-quality products and our 15-day fast delivery commitment. To ensure we can continue delivering on this promise, we have redefined our pricing approach.
3. Key features of the new pricing system
Previously, pricing followed an "average allocation" model. Under the new system, you will see both price reductions and increases:
Price reductions (efficiency benefit): New pricing will be based on actual production efficiency. For standard products ordered in volume, COLORS will pass on efficiency gains to you, offsetting raw material cost increases. Some popular items will become even more competitive compared with previous prices.
Price increases (cost realignment): For highly customized or small-batch/sample orders involving complex processes and higher resource consumption, prices will reflect the true production and service costs.
The new pricing framework is designed to reward planned procurement and standardized configurations. Your sales contact will proactively reach out to walk you through how to optimize your purchasing mix under the new system, so you can maximize the benefits of this adjustment.
Once again, thank you for your understanding and continued support. We look forward to working closely with you to create greater value in the coming year.