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Who We Are
We are COLORS, a trusted supplier and a committed partner. We provide customers with innovative and reliable lighting solutions in collaborative manner. Founded in 2008 and based in Shenzhen, we have 16 years of accumulation, and are always full of passion and ideas to innovate and self-improve. To us, light is culture. We have been and will be always committed to craving lights in good quality and well-thought design, in the hope of providing the best to customers.
What We Do
We transform space with lights, and are always on the way to becoming a leader in lighting innovation and manufacturing. We have a keen focus on LED strip, neon flex, profile and linear luminaire. For products, we pay attention to details. Some are not only technically sound but also artistically designed, earning us German RED DOT, IF, IDEA, GOLDEN PIN etc. For customers, good quality is our principle, their satisfaction is guideline.
CORPORATE CULTURE
• Mission
Creating an ideal ambient environment for the world.
• Values
Customer foremost │ Striving-oriented │ Trust makes everything simple │ Change is the only constant.
• Vision
Becomes a worldly-influential innovative lighting enterprise.
• Brand Concept
Concentration │ Profession │Perfection │ Iteration │ Innovation.
• Brand Positioning
COLORS, a comprehensive linear lighting solution provider.
• Product Concept
Modular Design │ Professional Optics │ Smart Connectivity │ Free Application │ Flexible Customization │ One-stop Matching.
About Colors
Seventeen-year History
Becomes a leading enterprise enterprise in the segmented domain with 16-year accumulation.
Group Company
Headquartered in Shenzhen, and more branches layout in the Yangzhou and Jiangmen.
Production Base
2 self-established factories in Yangzhou and Jiangmen, covering an area of 45,000m². Featured in stable high-quality, strong production capacity and quick delivery.
Product System
The full product system includes led strips, neon strips, linear lights, track lights and downlights. Proficient in providing comprehensive lighting solution for residential, office,commercial scenes etc.
Certification System
Qualified for ISO9001 Quality System Certification, ISO14001 Environmental System Certification and product certifications inclusive of CE, UL and CCC etc.
Independent R&D
Sticks to independent R&D and intellectual property management. Qualified for the title of National High-tech Enterprise, and repeatedly gained international design awards inclusive of IF, IDEA, RED DOT and GOLDEN PIN etc.
International Brand
Registered trademarks in 30 countries and regions worldwide and carried out more than 20 promotional tours throughout the year. Brand partners are worldwide distributed.
Global Market
Products are exported to over 100 countries and regions worldwide. Dominates the European market and cooperates with many major well-known brands.
GLOBAL LAYOUT
In 2015, COLORS began to establish cooperation mechanism for overseas channels.
Headquartered in Shenzhen, built up a sound brand distributor system and established in Belarus apart from those in Yangzhou and Jiangmen. So far, it has registered trademarks in 30 countries and regions worldwide. It carried out over 20 global promotional tours throughout the year with brand partners distributed worldwide. Products are exported to over 100 countries and regions inclusive of Southeast Asia, North America, Latin America, Africa, Australia, Middle East, Europe, etc. Besides, it dominates the European market and cooperates with many major well-known brands.
Award
COLORS strives to R&D in product and technology. So far, it has gained 3 invention patents and nearly 100 utility model patents and appearance patents.
CORPORATE CULTURE
2008
RETURN TO CHINA TO START A BUSINESS
Starting from the ancient town of lights, Zhongshan Huacai
Photoelectric was established
From a small workshop of 2-3 people, it grew to 50 people
Three moves a year to keep up with rapid growth
2010
RELOCATION TO SHENZHEN
The window period of rapid development of the industry, in order to pursue high-quality development in the future Moved to Shenzhen in February, participated in Hong Kong Lighting Exhibition for the first time, Guangzhou light Asia Exhibition Customer on-site transaction
2012
BRAND BIRTH
Through the survival period of the company, the initial completion of the company’s organizational structure Expand international business, COLORS brand was born Remove invalid products from the shelves, focus on the power Flexible light strip
2014
YANZHOU HUACAI ESTABLISHMENT
The company’s performance that year exceeded 100 million Yangzhou Huacai optical production base built Introduces profile product line, positioning line lighting leader
2016
MANAGEMENT UPGRADE
Introduce new production lines, expand the scale, some products transferred to Yangzhou production Shenzhen sales center moved from Shiyan to Nanshan Science and Technology Park to set up a domestic sales team Introduce external consulting institutions to improve the management level of the company
2018
TEN-YEAR ACCUMULATION
The tenth anniversary of the establishment of the company, to update the corporate culture and external image Establish a brand distributor system at home and abroad Shenzhen headquarters moved to Seven Star Smart City, research and development of new neon products
2020
STEADY PERFORMANCE
The spread of COVID-19 has changed the way we communicate with customers Remote video, maintain stable performance Innovative products won international awards
2022
RAPID DEVELOPMENT
In the three years of COVID-19, the company's performance grew by 50% Establish an e-commerce platform and try to operate a new model Establish internal partner system to help long-term development
2023
RE LAYOUT
Build core competitiveness around the Customization, In small quantities and Fast delivery Shenzhen headquarters moved to Skyworth office building and set up domestic business division Jiangmen production base was established to help the development of commercial lighting products Yangzhou new factory started construction, topping out at the end of the year
